Around the Net
83% of Retailers Sent holiday Emails Last Year: Yesmail
- Direct Marketing News, Monday, August 3, 2015 9:30 AM
Eighty-three percent of retailers sent holiday or winter-themed email marketing campaigns last year, according to a report from Yesmail. The research also revealed that 34 percent of retailers started sending holiday-inspired promotions earlier than in years past. In addition, the report also found that email volume grew 26 percent during Q3 2014, as compared to Q3 2013.
