Falcon Social, DataSift Team For Facebook Data

Trying to get a leg-up on other social-media management platforms, Falcon Social has partnered with DataSift -- a data collection company with close ties to Madison Avenue.

DataSift should give Falcon direct access to aggregated and anonymized Facebook topic data, which it can then pass on to clients. Facebook topic data is essentially content data about specific activities, events, brand names and other subjects that Facebook users share with others.

Based on keyword queries entered into the Falcon Social platform, the data can be filtered according to variables, such as demographics, volume, gender and sentiment.

With the help of DataSift, Facebook recently launched a “topic data” service, which shows marketers exactly what people are saying about particular subjects, including their own brand.

Founded in 2010, Falcon currently boasts about 400 clients, including Coca-Cola, Jaguar, Toyota and Warner Music. With offices in New York and Copenhagen, Falcon Social currently employs 180 people from some 38 countries, by Larsen’s estimate.

On the heels of a $16 million investment, Falcon Social recently reported a 25% rise in revenue for the first quarter of the year. From Hootsuite to Sprinklr to Sprout Social, the enterprise social-media management platform has no shortage of stateside competition.

Led by Prime Ventures, Falcon closed its latest funding round in order to expand its U.S. business operations.

Falcon reported 443% revenue growth and 130% customer growth, last year, and is on track to maintain a similar rate of growth in 2015, according to Larsen.

To date, the company has now raised a total of $25.3 million.

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