BIZ DEV: The Coker Group Taps Kahn Media As AOR

Kahn Media was named agency of record for The Coker Group, a series of automotive aftermarket companies that manufacture and sell tires, wheels and accessories for collector vehicles. Coker Group’s brands include Coker Tire, Wheel Vintiques, Specialty Wheel, Roadster Wire Wheels, and Phoenix Race Tires, along with the Honesty Charley Speed Shop, Coker Cycle Company and The Great Race. The agency has been tapped to create a campaign to elevate brand visibility, support customers and promote products and events. "For more than 55 years Coker Tire has been supplying enthusiasts with the rare and hard to find tires and wheels they demand for their classic and collector vehicles," said Wade Kawasaki, COO and President of The Coker Group. "Teaming up with Kahn Media will enable us to better tell our story and educate consumers about what we do, the products we offer, and how we have become the world’s largest manufacturer of tires and wheels for collector vehicles." Additional Kahn Media clients include The Petersen Automotive Museum, MotoAmerica, Nitto Tire, Centerforce Clutches, MagnaFlow, Bodie Stroud Industries, Hedman Hedders and Classic Recreations.

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