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Cyber Monday Was One of the Biggest Email Events of Last Year: Yesmail
- MarketingProfs, Tuesday, August 4, 2015 11:01 AM
Cyber Monday was one of the most popular events for email marketing last year. According to new research from Yesmail, 67 percent of brands sent emails in advance of or on the shopping
holiday during Q3, Q4 2014. This holiday was followed only by Back to School in which 60 percent of brands sent emails and Christmas, in which 60 percent of brands sent emails.
