Sometimes, it's better to be low-tech in a high-tech world. Case in point: a TV campaign
for
Canon Pixma photocopiers. It's rare to see a photo copier nowadays, but Canon illustrates three excellent scenarios that might change your mind about printing your digital
footprint. In each of the three ads, the person excitedly says "Never again," in regards to using a photocopier. And then karma comes around and bites them in the rear. A priest begins an emotional
eulogy in the first ad,
seen here. When his tablet's battery dies, the priest is forced to wing his eulogy, making wrong guesses about the
dearly departed, like the number of kids he had and how much he loved his wife. The next ad, the weakest of the three, involves a father and daughter who love baseball, but hate printing tickets. A
cracked phone screen negates his ticket purchase, so dad buys a pair of scalped tickets -- from an undercover cop.
Watch it here. The final ad
involves a proud kid wanting to show his friend a picture of his touchdown catch. Mom hands the kids the camera and tells them to scroll left. The kids find pictures of the parents in compromising
positions. The friend says, "Why is your dad handcuffed? He looks scared." And now, those kids are scarred.
See it here.
Grey New
York created the campaign
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