BIZ DEV: MGM National Harbor Taps R&R Resources+ To Handle Marketing Duties

R&R Resources+ was tapped to lead brand marketing efforts for MGM National Harbor, a $1.3 billion gaming resort under development in Prince George's County, Maryland. The project is scheduled to open in the second half of 2016. The agency will focus on diversity marketing, corporate social responsibility and workforce strategy, assisting MGM Resorts International (MGM) in developing minority outreach and partnerships in the capital region. As a minority investor in R&R Resources+, R&R Partners will assist the MGM National Harbor project. R&R Partners is also MGM's media agency of record and manages branding for the company's M Life customer rewards program. "We are excited to partner with the agency, as we build MGM National Harbor into a world-class destination resort serving Prince George's County, Maryland, the DMV region and the world," said Bill Boasberg, general manger of MGM National Harbor. "MGM National Harbor will be the crown jewel of the capital region resort corridor and it is an honor to be a part of this project," said Billy Vassiliadis, CEO of R&R Partners.

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