JACK HARVEY: TV Guide Consumer Electronics
by Apr 27, 2004, 12:00 AM
JACK HARVEY has been appointed to the newly-created position of senior vice president, advertising strategy of TV Guide Consumer Electronics, a division of Gemstar-TV Guide International. Harvey will lead interactive advertising initiatives on behalf of the Company’s consumer electronic IPGs, which are distributed in nearly 40 countries throughout North America, Europe and Asia. He will be responsible for investigating, developing, and implementing worldwide advertising strategies to help drive Gemstar-TV Guide’s consumer electronics business. Most recently, Harvey was the vice president of business development for One to One Interactive, a Boston-based Internet marketing services company.