Around the Net

Etsy Teams with Google for Mobile Shoppers

Observers paying attention to Etsy's Q2 2015 conference call may have picked up on a little tidbit in CEO Chad Dickerson's remarks. Etsy is capitalizing on mobile commerce and crediting it to the experience offered by their mobile app - and it's working with Google features such as deep linking to optimize results. "We know that our mobile apps offer a better shopping experience than mobile web, so we're taking advantage of two key technologies that drive usage from the lower-converting mobile web experience to higher-converting mobile apps," Dickerson said. He credited Google App Indexing and deep linking here as the two in question.

Read the whole story at eCommerce Bytes »

Next story loading loading..