Riderless Bikes Encourage People To Explore Canada On Two Wheels

by Amy Corr @MediaPostOTL, August 12, 2015

Canada is a scenic country, and Cycling Canada wants residents to explore their country on two wheels. A 60-second spot is full of bicycles in large packs -- like the Tour de France -- and smaller groups, like friends taking a scenic ride. The bikes cover all sorts of terrain: pavement, dirt, indoor tracks and trails. But there's one important thing missing: riders. Every bike is touring Canada sans rider, and the ad closes with "hop on," encouraging residents to see their country from a different perspective. Watch it here. Innocean Worldwide Canada created the campaign, produced by Alter Ego and directed by Mark Zibert.

ad campaign, creative, tv

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