Mention healthcare in a conversation and chances are the talk turns heated.
Highmark Health launched a 60-second campaign looking to change that attitude and have people stop fighting about healthcare and fight for health. An uphill battle, indeed. The ad
uses boxing videos and rams butting horns to illustrate the frustration typically seen between a patient and healthcare provider. The spot then pairs insurer Highmark Blue Cross Blue Shield and
provider Allegheny Health Network as a united front, working together to help patients of all ages.
See it here, created by
Doner.
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