Choice Hotels International launched
a rebranding campaign stressing the importance of connecting with friends and family in person. A debut 60-second spot uses The Clash's "Should I Stay or Should I Go?" as a theme for travelers unsure
about taking that trip to a high school reunion, playing a gig out of state, taking a business meeting in person or helping a relative recoup from surgery. Each person ponders the pros and cons, but
inevitably chooses to travel and stay at a Choice Hotels.
See it here. The company also revamped ChoiceHotels.com to encourage more online
booking.
McCann New York created the campaign.
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