Choice Hotels Launches Rebranding Campaign

Choice Hotels International launched a rebranding campaign stressing the importance of connecting with friends and family in person. A debut 60-second spot uses The Clash's "Should I Stay or Should I Go?" as a theme for travelers unsure about taking that trip to a high school reunion, playing a gig out of state, taking a business meeting in person or helping a relative recoup from surgery. Each person ponders the pros and cons, but inevitably chooses to travel and stay at a Choice Hotels. See it here. The company also revamped ChoiceHotels.com to encourage more online booking. McCann New York created the campaign.

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