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Q&A: Mondelz Putting Oreo Thins In Center Court At U.S. Open

Mondeléz International, already an official marketing partner with Nascar, NCAA, MLS and U.S. Soccer, will be at the U.S. Open as well. The company's include Cadbury, Nabisco, Tang, Trident and Oreo, the latter of which recently added Oreo Thins. Stephen Chriss, senior director of marketing says the company's brands will get multi-platform activation on-site, in social media and on TV to encompass commercials, signage and some 100 thousand free samples to people attending the Billie Jean King National Tennis Center.

Read the whole story at NYSportsJournalism.com »

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