Around the Net

Facebook Says Meme About Its Ad Tech Is A Red Herring

Is Facebook's ad tech business “closed”? Smaller competitors say it is, and so do independent observers concerned about the return of the walled-garden Internet. Brian Boland, Facebook's VP of advertising technology, says he is annoyed by the open/closed argument. “Every time there's an acquisition or a thing we launch, there tends to be a lot of discussion around open vs. closed.” He said driving business outcomes for advertisers is what matters. How? Unity, quality, ease of use and scale are the keys.

Read the whole story at AdExchanger »

Next story loading loading..