BHS, the embattled department store chain that was recently sold for £1, has appointed Publicis UK as part of an attempt to reinvigorate the brand. Publicis UK won the account after a competitive pitch. There is no incumbent. The network will work on a retail and content brief for BHS to help refresh the brand identity and re-engage with consumers. Publicis Blueprint, the content marketing division, will develop a campaign to be released later this year, while Vivid Brand, will oversee BHS’s brand identity.