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McDonald's Launches Blind Test Campaign

McD's can't get much respect. But what happens if you remove the packaging and serve it from a food truck? New ads, which might be called “faking out foodies,” touts McDonald's Buttermilk Crispy Chicken sandwich. Real people at a food truck lineup get the sandwich from a “crispy chicken” truck. In the  TV spots people love the sandwiches and can't believe it's McDonald’s.

Read the whole story at Burger Business »

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