- BizReport, Thursday, September 3, 2015 11:22 AM
Teads commissioned independent research among just over 2,000 adults in the U.K., and
found that two-thirds (65%) thought "society would be worse off without free or low cost, high quality editorial from newspapers, magazines and their online sites" It's trying to educate
consumers about the necessity of ads to support content.Read the whole story at BizReport »
The Teads video unit is itself a compelling method to reduce the number of consumers blocking ads, because it is so unobtrusive and its appearance on screen is attractive- as long as the content itself is interesting to watch. That last is the role of the agency creating the ad.