OMD and MediaCom Big Winners At M&M Global Awards


The Penny the Pirate campaign from Omnicom’s OMD for optical brand Luxottica was named Campaign of the Year at last night’s M&M Global Awards 2015, while MediaCom was named Agency of the Year.

The awards were presented at a London gala and recognize and celebrate innovative and effective multi-market ad campaigns and multi-local advertising strategies.

MediaCom, part of WPP’s GroupM, came away with seven prizes, more than any agency, including awards for Best Use of Mobile, International Creativity and B2B Campaign of the Year.

Its ‘#touchthepickle’ work for Procter & Gamble feminine care brand Whisper, aimed at combating Indian myths, was awarded both Best Content Creation and The Effectiveness Award. (That campaign also won awards at Cannes this year.)

The Penny the Pirate campaign, also a Cannes Lion winner, designed to help parents in Australia and New Zealand to screen their child’s vision, picked up Best Engagement Strategy, Best Entertainment Platform, as well as Campaign of the Year.

advertisement

advertisement

Shell was crowned International Advertiser of the Year, Facebook won Media Brand of the Year, and MediaMath was named Programmatic Company of the Year.

More on the award winners can be seen here.  M&M Global is part C Squared Networks, which also puts on the annual Festival of Media  events.

Next story loading loading..