Around the Net
Hailo's CMO Tells Marketers To 'Man Up' And Get Control Back From Procurement
- Marketing Week, Tuesday, September 8, 2015 6:06 AM
Speaking at a Guardian event about brands, agencies and payment terms, Hailo’s CMO Gary Bramall said marketing should “man up” and tell finance and procurement that maintaining a strong agency relationship is more important than saving money by employing extreme payments terms. His comments follow concerns that finance and procurement are becoming more involved with agency pitches and payment terms.
