Around the Net
For ESPN, U.S. Open, Voya Orange Is The New Track
- NYSportsJournalism.com, Wednesday, September 9, 2015 8:03 AM
The U.S. Open, ESPN and Voya Financial have people painting the town orange. It’s part of Voya’s sponsorship of ESPN's exclusive wall-to-wall coverage of the tennis event, and it features “Orange Money” TV spots, an on-air and online series of videos with tennis commentator/analyst Brad Gilbert. There are also “Bench Talk” segments and on-air branding during replays that use ESPN's new 360-degree “freeD” technology. At the jump, a Q and A with Ann Glover, CMO for Voya, who talks about the program.
