B2BWorks, the online B2B marketing and media services leader, and VNU eMedia, Inc., the new media arm of international publishing giant VNU Business Media, have agreed to an exclusive strategic
partnership. The deal increases the B2BWorks inventory by 20%, further extending the company's market-leading position. The new sites that VNU eMedia will bring to the B2BWorks Network increases
B2BWorks depth in leading vertical publishing segments, including Advertising and Marketing, Architecture, Food and Beverage, and Retail.
By adding sites from VNU such as Adweek, Hollywood Reporter,
and Supermarket Business, B2BWorks now offers advertisers over 500 premium B2B Web sites spanning more than 60 vertical industry segments. With this latest agreement, B2BWorks claims to have increased
its lead in offering the most diverse and robust brand name B2B portfolio available to Internet marketers.
