iKahan Partners With do it outdoors, Expands Mobile Billboard Reach
- by Ben Frederick @mp_benfred, September 11, 2015
Hispanic-focused out-of-home company iKahan media announced a partnership this week with do it outdoors, a mobile billboard and field marketing company.do it outdoors will gain access to iKahan’s recently launched digital billboard network, based in Los Angeles. iKahan gets access to do it outdoors’ fleet of beacon-enabled mobile billboards.
“LA is an important market for many of our clients, and this partnership enables us to execute a multi-media mix of mobile billboard and digital billboard campaigns paired with messaging geared toward the Hispanic or Latino consumer,” states Regis Maher, president and co-founder of do it outdoors.
iKahan’s digital billboard network in Los Angeles has seven displays and 56 flips. They can deliver 1.8 million A18+ weekly impressions per flip across all seven faces. Los Angeles county is the No. 1-designated market area (DMA) for Hispanics, and the No. 2-DMA overall. They also have five static bulletins in Los Angeles county.
do it outdoors recently partnered with location-based services company Gimbal to add beacons to their mobile billboard units. This essentially created an entire fleet of roving proximity ads.
“By deploying beacon-enabled mobile billboards to the specific neighborhoods that brands are trying to reach, we are able to deliver hyper-targeted messaging that has a real, lasting impact on consumers,” states Alejandro Kahan, CEO of iKahanmedia.
According to Nielsen, Hispanics control more than $1 trillion in buying power and will constitute the majority of population growth in the U.S. for the foreseeable future.
