JonesWorks added Hilarity for Charity to its client roster. Hilarity for Charity was established with the Alzheimer's Association and founded by Seth Rogen and Lauren Miller Rogen to raise awareness
of Alzheimer's disease among the millennial generation. Rogen and Miller Rogen created Hilarity for Charity in 2012, where funds raised help families struggling with Alzheimer's care, increase support
groups nationwide and fund cutting edge research. Since its inception, Hilarity for Charity has raised $2.5 million.
