FRANCESCO LEBOFFE has been named senior vice president of events and professional development and
EDWARD BYRNES was tapped as vice president of sales for
The Interactive Advertising
Bureau (IAB). Most recently, Leboffe was at the Center for Association Leadership in Washington, D.C., and also served as a senior vice president for the Direct Marketing Association for nearly 10
years. At the IAB, Leboffe will lead the organization's special events department, and will also create a Professional Development Division. Byrnes will lead IAB’s overall sales efforts, including
membership and event sponsorships.
