Formica Selects Empower MediaMarketing For Media AOR Duties

Formica Corp., maker of countertops and other surfacing products for commercial and residential applications, has selected Empower MediaMarketing as its media agency of record. 

The selection came after a formal review. Both Formica and Empower are headquartered in Cincinnati. The incumbent, Northlich, also Cincinnati based, continues to do creative and PR assignments for Formica. 

Amy Gath, Formica North America Vice President of Marketing, cited Empower’s strategic thinking, media creativity and “extensive experience in the home category.” 

Ad spending by the client wasn’t immediately available. 

In addition to the newly won Formica Corp., Empower’s roster of home industry clients  includes Shaw Floors, Champion Windows, Rust-Oleum and Gorilla Glue. 

The initial launch campaign for Formica, which was founded in 1913, will utilize Empower’s ClearTrade programmatic buying platform.

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