Print Ads For Fiat F500 Open To Interpretation
- by Amy Corr @MediaPostOTL, September 16, 2015
What do these print ads for Fiat F500 mean? It appears that a person
has been engulfed in air bags and all viewers see is a hand giving either the thumbs up sign or the a-ok gesture. The tagline for each ad is "With no room to get hurt." So the car is tiny, but filled
with enough air bags to soften any potential blows? Big enough to cushion passengers after an accident? Not necessarily the quality I would lead with, but that's just me. If you have any additional
theories, let me know. See the ads here and here, created by MADE Agency.
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