- Fusion, Wednesday, September 16, 2015 11:15 AM
Demonstrating the dubiousness of online “reputations” and social scores, Fusion’s Kashmir Hill explains how -- in a few hours and for less than $100 -- she created a fake business
with 19,000 Twitter followers, great Facebook and Yelp reviews and an “impressive” online reputation. “I made it up and paid strangers to pump up its online footprint to make it seem
real,” she writes. “I wanted to see firsthand how the fake reputation economy operates.”
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