Burberry is launching the first ever “Snapchat show” for a luxury fashion brand as it unveils its Spring/Summer 2016 collection on the mobile app the day before its official
runway show at London Fashion Week. The luxury fashion brand aims to get its latest collection in front of Snapchat’s 100m daily active users for a 24-hour period only. The
Snapchat show will reveal the collection looks as finishing touches are being made, as well as a Snapchat-curated montage of crowd-sourced Burberry show imagery.
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