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IAB's Rothenberg On Ad Blocking: 'The Sky Hasn't Fallen'

In a Q&A, Randall Rothenberg, chief executive of the IAB says,  "Without minimizing the fact that there’s a problem, this is following the pattern we’ve seen for every crisis du Jour in our industry over the past 10 years. You have well-funded vendors come in with lots of money, marketing their solutions to a problem that has actually been there for years, and the marketing money finds its way into PR and the media. The sky hasn’t fallen.

Read the whole story at Wall Street Journal »

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