To promote its Tex Mex Thickburger,
Carl's Jr. went to the border of
Texas and Mexico to settle the score in the only way the brand knows how: with scantily clad women using the fence separating Texas and Mexico as a volleyball net. Women from both countries play in
front of fans representing both sides in "Borderball." The spot ends with a man from Mexico and a guy from Texas deciding to wait to tell the women that the burger is both Tex and Mex -- so they can
keep watching the women hash things out on the volleyball court.
See the ad here, created by
72andSunny.
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