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Tailored Advertising Seen for the Internet of Things

  • Alphr, Thursday, October 1, 2015 10:05 AM
There’s a scene in the 2002 film Minority Report when Tom Cruise’s character walks through a shopping centre and a wall of holographic advertisements address him by name. In that film, optical recognition technology allows a series of sensors dotted throughout the centre to pin down the specific identity of customers, call on a stored database of information and tailor adverts in real time to appeal to an individual person’s tastes. 

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