Around the Net
O2 Sends Hologram Marketing Messages To Top 50 Business Targets
- Campaign, Monday, October 5, 2015 6:17 AM
Each of the 50 potential targets will be sent their own holographic digital advisor called Dave, whose personalised message is revealed when they open a box. MBA created 50 customised scripts in which the holographic advisor speaks to each client personally and tells him or her what O2 can do to help their business. The campaign continues a broader strategy for O2, which is seeking to inform clients that they are now a complete provider of digital solutions, as well as mobile phones and network coverage.
