Around the Net
Seafollly Uses Email to Launch New Swimwear Line
- Business2Community.com, Monday, October 5, 2015 8:13 AM
Australian swimwear brand Seafolly is using email to help launch its new line of swimsuits and beachwear online and in leading retail stores around the globe. The company has created an email program that integrates social and other customer touchpoints. Consumers are driven to a landing page to sign up for the email newsletter and then immediately receive a welcome message introducing subscribers to the brand.
