• by Larissa Faw , October 5, 2015

Restaurant chain Logan's Roadhouse has named Butler, Shine, Stern & Partners (BSSP) its full-service and advertising agency following a review. Both are based in Nashville.

BSSP will manage Logan’s Roadhouse's integrated advertising and marketing solutions as well as design and media. 

The appointment follows several changes at the restaurant chain. Last October, Logan's Roadhouse appointed Sam Borgese President and CEO. Then in Feburary, Len Van Popering departed Arby's to join as CMO. The review was launched in June.

 Zimmerman, the chain’s previous agency, did not compete in the review.

 “We are investing in refreshing our entire brand and are excited about giving current and new consumers the true roadhouse experience through our environment, menu, service, and more,” stated Van Popering, “BSSP understands the restaurant category and impressed us with their ability to create communications strategies and campaigns that engage consumers across all channels.”

Music will be one focus under this new partnership. Logan’s Roadhouse recently signed an agreement with ASCAP (The American Society of Composers, Authors and Publishers). This new alliance with ASCAP will support emerging, unsigned songwriter artists through a national summer 2016 Music City Live! country music tour featuring performances at select Logan’s Roadhouse restaurants, philanthropic events for local school music education programs, and specially curated music playlists to be available in Logan’s restaurants.

Logan's Roadhouse spent $1.16 million on advertising during the first six months of 2015, down from $1.99 million year-over-year. In 2014, the chain spent $2.79 million on advertising, according to Kantar Media.

The review was managed by Amber Brown Communications.