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Affiliate Marketing Tips To Match Consumers Across Devices

The inability to track conversions across channels and recognize the value of publishers' traffic can sabotage a campaign. Anthony Clements calls it a clear threat to the affiliate marketing channel. He estimates that in the U.K. more than 60% of adults venturing online use more than one device; U.S. estimates are likely similar. He discusses deterministic and probabilistic cross-device tracking to help affiliate marketers understand their options.

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