Around the Net
Starwood Campaign Links Wearables and Loyalty Program
- Mobile Commerce Daily, Wednesday, October 7, 2015 10:29 AM
Starwood Hotels and Resorts’ Element brand is driving stays at its properties and rewarding consumers with wearable device prizes as part of a collaboration with Fitbit that asks fitness enthusiasts to take a virtual walk around the world and log their milestones. The “Walk the World with Element Hotels, Powered by Fitbit” event is designed to incite a spark of travel interest in consumers by spurring them to log their steps on the road as part of a global challenge. Participant will automatically be entered to win rewards at particular milestones during the week, including Fitbit wearables and Starwood Preferred Guest Starpoints, which can be redeemed for hotel stays at any of Starwood’s properties.
