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Facebook Adds Dedicated Shopping Section

  • Re/code, Tuesday, October 13, 2015 9 AM

Facebook has two new e-commerce features, including a dedicated shopping section offering users a way to find products outside of their News Feed. The company says a small number of retailers will list products within this section, according to Matt Idema, head of monetization product marketing at Facebook. Products will be customized for each user based on their interests, he said. Facebook is also hosting a retailer’s product catalog within its Canvas ad offering.

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