Andrea Diquez Named President Saatchi & Saatchi NY

Saatchi & Saatchi New York has promoted Andrea Diquez to President and the number two executive at the agency. She reports to CEO Brent Smart. 

In the new role Diquez will direct all client-facing operations and lead the account management department. She will also continue to lead the Olay and Safeguard accounts. Both brands are part of Procter & Gamble. 

“The elevation of Andrea’s role is recognition of the brilliant work she has done over many years, especially on P&G,” said Smart. As my ‘second-in-command,’ Andrea will be my partner in running the agency, so I can continue to focus on leading the agency’s culture and growth.” 

A Venezuelan native, Diquez began her career at Saatchi New York in 1995 and has held a variety of regional and global roles, including leading some of the agency’s widely-recognized work on Tide. 

Diquez was named CEO of Saatchi & Saatchi Mexico in 2011 and returned to New York in August 2013 to run the Olay business as EVP Global Director.

 

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