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Native Video Leaps On Twitter, Periscope And Vine

  • The Drum, Wednesday, October 28, 2015 6:43 AM

Twitter wants to build out its advertising offering on the claim that it is the place for high-quality video views, boasting that people are watching branded posts all the way through to the end. The volume of video consumption on the social network has jumped significantly over the last six months, with native video views up 150x across Twitter, Periscope and Vine. To exploit the trend, Twitter began only charging for a video ad once it's in view for at least three seconds in June.

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