Around the Net

Johnson & Johnson Consolidates Global Media With UM

  • Campaign, Monday, November 2, 2015 6:45 AM

The health and skincare company called a review of its global media planning and buying business in May and the process was handled by IDComms. The review did not include North America, which was held by J3, and was for its consumer, pharmaceutical and medical device businesses and brands. J3 is the dedicated J&J group that Interpublic created within UM. The incumbent for the UK business is GroupM's Primus.

Read the whole story at Campaign »

Next story loading loading..