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McDonald's Launches 'Happy Studio' App To Appeal To Kids
- Marketing Week, Monday, November 2, 2015 6:40 AM
McDonald's is relaunching its "Happy Studio" app in a bid to help kids develop personal skills while also enhancing the brand's digital profile. The app includes a series of developmental games that help children improve their skills while they experiment and solve challenges. Using the app, kids can perform various activities including: building planes, learning musical notes or drawing. The new Happy Studio was developed by R/GA London.
