Discovery Surprises With Better Q3 Ad Results

Discovery Communications showed slightly better third-quarter U.S. advertising results than expected.

U.S. ad revenues grew 6% to $410 million, due to higher pricing. U.S. affiliate fees from pay TV providers rose 12% to $357 million -- much of this from consolidation of Discovery Family. Leaving that out, those revenues climbed 7%.

Overall U.S. revenues grew 8% to $781 million.

But Todd Juenger, senior media analyst at Bernstein Research, believes core U.S. advertising results would seem to be a bit lower -- adjusting for Discovery Family results. He estimates Discovery U.S. networks witnessed about a 4% rise or 3% in third-quarter advertising revenues.

Juenger says: “Still a share gainer, better than we believe most companies will report.”

Discovery’s international businesses went in the opposite direction of its U.S. operations -- down 9% in revenue to $740 million. This was due to continued unfavorable changes in foreign currency rates, as well as the sale of its SBS Radio business and consolidation of its Eurosport operation.

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Discovery Communications revenues were down 1% to $1.557 billion, with net income virtually flat at $283 million versus $287 million.

Barton Crockett of FBR & Co., writes: “Overall, the report was constructively consistent with our thesis that the wheels are not falling off the TV ecosystem. Instead, we see moderate — versus dramatically accelerating — pressures.”

Midday trading of Discovery’s stock was up 2.2% to $30.70.

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