BIZ DEV: Brunner Named AOR For Mitsubishi Electric

Mitsubishi Electric named Brunner as agency of record for its cooling and heating division. Ames Scullin O'Haire previously handled the account. Seven agencies participated in the review. Brunner is charged with the division's overall marketing communications strategy, planning, creative and media, along with Mitsubishi Electric's national marketing, including media, TV advertising, content creation and social media duties. Mitsubishi Electric spent $12.2 million on measured media for its cooling and heating unit in 2014, per Kantar Media. Additional Brunner clients include ShurTech (Duck Brand), GlaxoSmithKline, Huffy, GNC, Care USA, Mars, Philips Healthcare and Eaton Vehicle Group.
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