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Poundland Tackles The 'Snob Factor' With First Christmas TV Campaign

Despite upping its print ads over recent years, Poundland has historically rejected above-the-line advertising, opting for word-of-mouth buzz and in-store brochures instead. The Christmas campaign, which will debut on ITV during primetime advertising breaks of the X Factor and I'm A Celebrity... from 20 November and was created by Leeds agency Us & Them, features a family home on the night before Christmas with magic dust creating products such as decorations and stocking fillers.

Read the whole story at Marketing Week »

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