• by Amy Corr  @MediaPostOTL, November 16, 2015

Nissan Leaf launched a 60-second brand campaign to "Electrify The World." The ad positions the Leaf, along with its designers and engineers, as light-years ahead of the competition. The voiceover throughout the ad describes the difference between a talker and a doer. "Talkers talk. Doers do things that get talked about," says the v.o. as viewers watch a creative, risk-taking man who basejumps off buildings for fun. He has a grander plan in the works, and his visionary attitude is shown as similar to Nissan Leaf owners'. Once a fleet of white Nissan Leafs reach their destination -- the top of a mountain -- viewers notice that the basejumper has also arrived, and he's ready for his close-up. Along with a few friends clad in lighted jumpsuits, the basejumper gets into a hot air balloon, and the group take a massive plunge and lights up a darkened sky. Check it out here, created by TBWA\G1 Paris and TBWA\London.