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Channel 4 Unveils Programmatic Targeting Platform

  • The Drum, Wednesday, November 18, 2015 6:29 AM

Channel 4 has announced the launch its new ad targeting technology, Premium Video Ad Xchange (PVX), which will allow advertisers to buy demographic audience segments on its All 4 service across devices and platforms using programmatic technologies. Advertisers using PVX will now be able to buy demographic segments at a household level for All 4 audiences across shared devices such as YouView, Xbox and Samsung connected TVs. 

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