NEW! MapQuest Rebrands, Launches New Ad Campaign

MapQuest can't solve all your problems, but it can help you navigate to happier times faster. The company launched a rebranding campaign with a pair of TV ads targeting a younger demographic. Each ad takes a light-hearted route and navigates a user out of traffic or toward a fun adventure. One man is down about his crummy roommate, so MapQuest helps him arrive at various happy places: on a massage table, at a taco joint and a weekend getaway swimming with dolphins. See it here. The next ad helps a man escape his version of hell, where he juice-cleanses regularly and sits in an extra hour of traffic en route to work. Watch it here. And feel free to use MapQuest as a verb; in fact, the company encourages it. Factory Design Labs created the campaign.

advertisement

advertisement

Next story loading loading..