Google reports through the American Cancer Society that donations through Cancer.org rose 5.4% with help from Google Analytics. The society uses a several Web sites and mobile apps to provide
information on cancer detection and treatment, offer volunteer opportunities, and accept donations, but it was challenged to segment the data to improve donations. It wanted to understand how user
behavior has changes over time, and remarket to all segments once they were identified.
Daniel Waisberg explains the results of the analysis.
Read the whole story at Google Analytics »
