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ABC Approved Viewability Companies Roster Rises From Four To Six Vendors

  • The Drum, Tuesday, November 24, 2015 6:28 AM

ABC has expanded the amount of companies it approves for measuring ad viewability from four to six as advertisers seek to minimise the amount of discrepancies between the results from different ad tech vendors, and media owners make increasing  assurances they offer value for money. The updated list sees the DMA Institute and Meetrics added to the ABC-approved list meaning media owners and buyers should theoretically be able to measure like-for-like figures.   

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