• by Amy Corr  @MediaPostOTL, November 24, 2015

In an effort to consolidate to one agency, Bear Creek Country Kitchens named Blue Chip Marketing Worldwide as its agency of record. Blue Chip will handle creative, PR, digital, social media, and consumer and shopper marketing duties. "The Blue Chip team has already proved itself an impressive extension of the Bear Creek Country Kitchens team, helping to plot out a robust, integrated marketing plan for 2015 and 2016," said Joe Villiano, director of marketing, B&G Foods. "With significantly increased marketing support behind the Bear Creek Country Kitchens brand, we look forward to building on its already strong foundation." Added Jamie Olson, vice president of shopper marketing for Blue Chip: "We are thrilled by the opportunity to partner with Bear Creek Country Kitchens to help drive consumer trial for the brand's hearty dry soup mix line and build overall brand engagement." Additional Blue Chip clients include Procter & Gamble, Celestial Seasonings, Ricola, Blue Bunny, Fisher Nuts and Merck.