FIFA 16 Gets Operatic For 'Play Beautiful'

This ad launched earlier this fall -- but watching it still makes me smile and long to sing opera. EA SPORTS launched a two-minute video to promote its FIFA 16 game that's full of famous soccer stars and operatic voices. The global campaign stars Lionel Messi Sergio Aguero and Alex Morgan -- both as real people and video game avatars -- making tackles, strikes and goals in both realms, as a tweaked version of an aria from the "Barber of Seville" plays. Watch out for cameo appearances from Kobe Bryant, Pele and the fat lady singing. See the video here, created by Wieden+Kennedy Amsterdam and directed by Traktor.

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